Friday 25 September 2015

Family Day! Group Study? SOGO for the win!




I don’t know what to say but it catches my attention. 

This one is very funny print ad I’ve ever seen. Seriously, I really can’t stop laughing with all the crazy stuff that’s been coming out in Sogo Hotel’s Facebook fan page. I mean no offense to the marketing team developing the content that’s being released but they are actually funny. 


So what’s really interesting here is the approach. People might think that it’s too dumb but it’s actually great, at least in small amounts. 

"Ito ay para sa paborito kong apo... si Karen.."





DURATION: 45’s
PRODUCT: McDonalds
DATE: October 26, 2001


Among the many TV commercials in the Philippines that are produced, this TV commercial really touched the hearts of the viewers including myself.

I must say that this TV Commercial is very effective as a “marketing advertisement” because of its commercials’ approach. It targets the viewers’ emotions and it makes the mind remember every single word in the commercial for a long time.


It also implies to the viewers to love and respect our grandmothers and grandfathers. Because they are old so we should take care of them and understand their situation. We must be patient with their actions because not everything in this world is permanent so we must love them and make them feel loved.

"Smile ka din..... Konti Lang...."








DURATION: 30’s TVC
PRODUCT: McDonalds
DATE: 2013

This old commercial of McDonalds' has gained popularity.

Kuya Paolo Pingo is the main character for this commercial. Which I must say that caught the attention of many viewers as to how to react appropriately to the commercial.

This commercial was very touching indeed. Well, the intention was to indeed create a discussion among the people who will watch it for the first time, and share the experience among friends and classmates.

Out from that commercial there are memes became viral (as with other popular topics online). In majority, these memes were not designed for the purpose of attacking the commercial or even the lead characters portraying the roles of brothers.

It was appealing and it is really cute as many tried to create their own version of giving out just the right "Konti Lang" smile.
If I am not mistaken Kuya Paolo Pingo already had an invite for a TV show guesting in Kapuso Mo Jessica Soho.

This TV Commercial of McDonald’s really offers something unique that only the people behind the McDonalds TVC were able to present so charmingly possible.

Kudos to the creators of the TVC, and more power to Kuya Paolo!

Wednesday 16 September 2015

ALL KINDS OF LOVE



Edsa Billboard promotes gender equality. A billboard promoting gender equality by Bench, a Philippine clothing brand celebrating “all kinds of love”.

The Bench campaign has earned the respect of netizens for its “bold” move that they said could “change the game of advertising.”

It went viral to Social Media websites and talks on different TV Networks. Which means it attracts the people to the advertisement of the product.

I think the advertisers had their hard time to fully come up with this Advertisement that gives the audience a big punch to attract them.

Bench still deserves an honor for this billboard which recognizes the LGBT community.

The thing is, this is totally one of the best Billboards I’ve ever seen. It can only explain and give one thing or meaning that this is the right time to open up your minds and accept the fact that love is for everyone! Don't be too selfish!