Edsa Billboard promotes gender equality. A billboard promoting gender
equality by Bench, a Philippine clothing brand celebrating “all
kinds of love”.
The
Bench campaign has earned the respect of netizens for its “bold” move that they
said could “change the game of advertising.”
It went viral to Social
Media websites and talks on different TV Networks. Which means it attracts the
people to the advertisement of the product.
I think the advertisers
had their hard time to fully come up with this Advertisement that gives the
audience a big punch to attract them.
Bench still deserves an
honor for this billboard which recognizes the LGBT community.
The thing is, this
is totally one of the best Billboards I’ve ever seen. It can only explain and
give one thing or meaning that this is the right time to open up your minds and
accept the fact that love is for everyone! Don't be too selfish!
Is the framing of the image positive or negative? Why?
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