DURATION: TVC 25’s
PRODUCT: Coke
DATE: 2003
Who wouldn’t forget this jingle song?
“ito
ang beat sabay sabay, ito ang beat bawal sablay, pabilis ng pabilis , wag mag
mimis wag mag mimix, gets mona? gets kona! ang ahh....”
COCA COLA!
According to the research, Coca cola is a
company that has produced soft drinks since 1886, and in the advert from the
50’s the original Coca Cola-drink is presented.
So I could probably say that this TV
Commercial hits the Philippine TV screen.
Why? I guess it’s because of the jingle. In
my observation, doing a jingle is one way of calling the attention of the
consumers or buyers to purchase the said product because they have something to
remember. When I watched the Commercial way back then, I was entertained to it,
and it also attached me to the product itself, and maybe because it is the
reason to encourage more consumers to try and buy the said product.
I once tried hard to memorize the song and
the lyrics including the steps of the hands.
Actually, I think most of the people back
then were trying really hard to do the same thing which I believe attracted
almost everyone. People tried memorizing and singing the jingle and I guess this
made the commercial its “main attraction”. When it comes to the exposure of the product,
they placed the Coke bottle between the two girls in the table. Positioning the
product is also very important.
To the Ad Agency or to whoever came up with
this TV Commercial I must say that you are all very intelligent for making this
TVC hits the Philippine TV. From the concept, jingle, positioning of the
product and its purpose you made it all well.
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